style pamphlet designed to sell BJJ, the latter would prove instrumental in the worldwide expansion of MMA, either by endorsing it or by moving other martial currents to try to grab a piece of the cake. Although UFC started as merely a style vs. Those battles had place in what would become the Vale Tudo competition circuit, in which everything goes (actually not, but almost) and which gave birth to Mixed Martial Arts in United States when the Gracies decided to export the format to expand commercially, a venture they called Ultimate Fighting Championship. Over time, the name Gracie became synonymous with this martial art. Through outrageous challenges, good marketing and a gradual differentiation from judo, the Gracie clan created a martial tradition that soon clashed against other styles, among them Oswaldo Fadda's similar jiu-jitsu school and Euclydes Hatem catch-inspired Luta Livre. Its popularity as a challenge art placed it among other grappling styles like Catch Wrestling and its many forms, which caused some interesting feuds and rivalries after Carlos Gracie, a Renaissance Man of dubious activities, adopted it as his family's business. A derivate from Judo and other styles, it is a grappling art heavily specialized on groundfighting, either wearing a gi or without it.īJJ was born in the spectacle fighting circuit of Brazil at the beginning of 20th century, when Japanese judokas like Mitsuyo Maeda, Soishiro Satake and Geo Omori arrived to submit opponents for money in circuses and to found schools to teach. ![]() ![]() Brazilian jiu-jitsu ( BJJ) is a Japanese-Brazilian martial art and combat sport.
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